When I was first exposed to financial modeling in the late 1970's, I thought I had died and gone to heaven. What could be more interesting and fun than something involving business and overflowing with math? That involved light programming of a computer. Where you could represent a business by a series of equations. Load up history to provide a solid basis to demonstrate that the model works. Make assumptions about the future and examine the impact instantly. Provide real insight into the drivers of profits and cash flow. Improve decision making when the stakes are high. This is the financial modeling I grew to love and adore.