About Ferox Microsystem founder, Rusty Luhring
I've been doing financial analysis and forecasting since the first financial modeling packages came on the market in the late 1970's.
I am a lifelong entrepreneur with a passion for financial modeling, problem solving, helping others succeed in business, and cycling. I'm fiercely independent, and could never get a real job or go to work for someone else. Luhring SurvivalWare is my current focus. I've tried to take the lessons learned from financial modeling for big corporations and apply the same technology to small and medium-sized companies who still have the need if not the expertise.
SurvivalWare is just entering its prime as an alternative to Excel for tackling complicated financial analysis and forecasting problems. Its pre-built corporate planning models coupled with a tool for mapping G/L accounts make it accessible to smaller companies lacking the expertise to build their own models. The ability to develop custom models, do consolidations, and automate data manipulation in the Pro version fills a void in the mid-market for companies with $5 million to $1 billion in annual revenues.
I am a lifelong entrepreneur with a passion for financial modeling, problem solving, helping others succeed in business, and cycling. I'm fiercely independent, and could never get a real job or go to work for someone else. Luhring SurvivalWare is my current focus. I've tried to take the lessons learned from financial modeling for big corporations and apply the same technology to small and medium-sized companies who still have the need if not the expertise.
SurvivalWare is just entering its prime as an alternative to Excel for tackling complicated financial analysis and forecasting problems. Its pre-built corporate planning models coupled with a tool for mapping G/L accounts make it accessible to smaller companies lacking the expertise to build their own models. The ability to develop custom models, do consolidations, and automate data manipulation in the Pro version fills a void in the mid-market for companies with $5 million to $1 billion in annual revenues.
Picture of George Washington Bike Trail.
